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Where Should an Insurance Agent Get Leads to Grow Their Agency?

By March 21, 2022September 19th, 2023No Comments

There are many sources for leads in the insurance industry.  Many captive carriers provide a plethora of leads for their agents.  However, when you are an IA, you are truly independent; thus, you are in control of finding your own lead sources.  If you are an Independent Agent wondering what are good sources to help grow your agency, here are some things to consider:

1. Email and telephone lists provided by internet lead companies – You can find many companies online that offer a variety of leads lists.  You can choose to call, email or text potential consumers who are looking for personal insurance, or who own a business and need coverage.  There are many ways to customize your search for leads to be specific to your agency niche. 

2. Google Ads – These ads are placed online for your local area.  You can customize what you want to say about what services you offer and drill down and find specific clients in your area or who are looking for the services/products that you provide.  The info on how to place your ad is available on your Google Business page (that you should create, if you haven’t already).

3. Social Media – Although sharing posts on social media is not an actual lead tool per say, it legitimizes your business and gives you traction in your agency space.  The more interesting articles you share that can be shared by others, as long as they lead back to your page will give your site more traffic.  Therefore, increasing your website views and those potentially seeing your posts may follow you and think of you if they need a quote for insurance. 

4. Ask for Referrals – Involvement in community is a great way to gather leads.  How you ask?  Join a BNI group, your local chamber of commerce, church/synagogue/house of worship, and ask if okay to leave your cards at businesses you frequent.  Be involved locally and expand your sphere of influence!

5. Work with a Marketing Company – They really can take the guesswork out of marketing and help you grow and legitimize your business.  They can provide automatic ways to cross-sell your existing business, target new leads, or help with a variety of marketing avenues you may not be aware of.  They assist with keeping in contact with your client base, as well as lost clients.  Frequent client contact may help you retain clients so they are not going somewhere else at renewal.  This is really a great option if your budget will allow.