Market Segmentation For Insurance Agencies

Market Segmentation for Insurance Agencies Every segment of your market wants to feel like their needs are special and therefore are highly likely to respond to marketing communications directed at the segment they represent. Sending out a shotgun blast of marketing messages is likely to offend as many people as it motivates. This can happen […]

Niche Markets For Insurance Agents

Niche Markets For Insurance Agents Many of today’s insurance agents have found that when it comes to marketing and selling products they believe in, it’s better to use a laser than a shotgun. Being an expert in the niche markets you are targeting enables you to separate yourself from other agents who use the shotgun […]