In honor of “Star Wars Day,” we’re going to take a look at how some Jedi teachings can apply to the day to day operations of an Independent Insurance Agent:
“Do or do not… there is no try.” — Yoda
“I can save him. I can turn him back to the good side. I have to try.” — Luke
“Already know you that which you need.” — Yoda
“Impossible to see, the future is.” — Yoda
“Who’s the more foolish, the fool? Or the fool who follows him?” — Obi Wan Kenobi
“Many of the truths that we cling to depend on our point of view.” — Yoda
Whether it’s learning a new skill or system, selling a policy
This lesson can apply whether you’re selling that next policy, setting out to reach more prospective customers, helping that one customer understand their policy or navigating a new piece of software or recent insurance legislation. You must set out with the mindset that you willaccomplish that next task successfully. If you lack determination and you’re heart truly isn’t in it, you are much more likely to fail.
Along with determination, there is persistence. This applies most specifically to customer retention, although it doesn’t necessarily mean we need to hound our customers. However, purposeful attention should be given to the art of customer retention and winning back old customers that may have left you in the past. If you aren’t already doing so, begin using a CRM or other database system to remind you when their renewals should come up so you can reach out to them.
When searching for inspiration, the best place to look can sometimes be within yourself. How do you like to be approached, what makes you trust a business? Some honest introspection can often help us understand the minds of our customers and target audience.
We covered the Google and of direct writing carriers selling through eCommerce quite extensively. There’s good reason for that. It’s easy, as an agent, to get caught up in doom and gloom of news headlines. Innovation and adaptability has it’s place and it is important to make sure that your business doesn’t stagnate. However, we just don’t know what tomorrow will bring and having too far of a perspective on your business operations, fretting about threats that may not be there, can put an undue burden on your present day operations.
Similarly, it’s easy to follow the crowd and jump onto the latest trends. Things like social media marketing campaigns also have their place, however, they need to be tied to a clear goal, whether that goal is ROI or brand awareness.
Many great sources of inspiration lie outside of our limited view. The best way to think, ‘outside the box,’ can often be to find a point outside that box and put yourself in that perspective. Look for lessons learned in other industries, markets and business models and you’ll likely find a way to differentiate yourself from your competitors.