Game of The Close – The Targaryen Guide to Growing and Retaining a Customer Base

Fans of the Game of Thrones HBO Series know well that with all the drama and intrigue at King’s Landing and the white walking dangers of the North, most of Westeros has forgotten about the Targaryen widow of Khal Drogo who has been slowly amassing a massive, well trained army in the East. For readers who aren’t yet fans of the show, know this: A young woman of a royal bloodline is traded (by her brother) to a warrior tribe in exchange for a promise from the tribe to lend aide (to her brother) in a military campaign to reclaim the crown in the name of their family. Through a series of events she eventually ends up a widow in command of her own, rapidly growing, army. The key take away: the army and body of her ‘subjects’ (though they are free men and women) is growing at an alarming rate. Here we’ll take a look at what a business owner can learn from this Game of Thrones character.

  1. Be Bold
  2. Daenerys Targaryen, Khaleesi of the Great Grass Sea, is a tough cookie. More importantly, she is as bold as one can get. There isn’t much that she won’t face down and there isn’t a challenge that she’ll shy away from. When coming across a large city surrounded by tall, solid walls with towers at every corner she boldly decides that she will conquer it, and subsequently does. Be bold in your pursuit of clients. Whether they be corporate accounts or individuals, be confident and show them that you are the expert that they should put their trust in. This applies to many facets of your business. That confidence should shine through in your marketing, from your website to your business cards. It should show in the way your employees speak to customers, with respectful yet confident authority. It should be evident by the decisions you make for customer acquisition.

  3. Put Them First and Dedicate Yourself Passionately
  4. The Queen of Meereen, Queen of the Andals and the Rhoynar and the First Men (she has a lot of titles), always puts the needs of her people first. She is uniquely passionate in her conviction that the people come first and it’s obvious in everything that she does. In return her, ‘subjects’ (who are actually freed men and women because she abolishes slavery outright) LOVE her. I emphasize LOVE. It’s the kind of reaction you see when the Pope comes through a town. Now, I know what you’re thinking, but I’m an Insurance Agent, no one’s going to LOVE their insurance company like that. Sure, you may not get Pope-Level adoration, (which is quite alright), but you’d be surprised at how much your passion can be echoed back to you by your customers.

  5. Empower your Customers
  6. On that note give them tools to spread your message. Empower your customers to be brand-evangalists. Give them simpel easy ways to share referals and give their testimonials about what your company does differently. In Game of Thrones, Daenerys empowers the people to free themselves. Instead of trying to conquer a city with her army she enables the slaves to encitea revolution. Her first army she raised was by freeing a group of slaves as soon as she had bought them, giving them only one order… to slay their masters; which they did, recruiting other fellow slaves in the process. Aside from the violence, take that approach to your customer base. Give them the experience they’ve always wanted from your business and then ask them for only one thing, to tell others so they too can experience what you have to offer.

  7. Have some Dragons
  8. Daenerys Stormborn, the Unburnt, Lord of the Seven Kingdoms, Protector of the Realm is most importantly, Mother of Dragons. In an episode from a recent season, one of her Dragons rescues her from a particularly dangerous situation. Have some Dragons. Have some aces up your sleeve that give your operation a big leg up and help you out of tricky situations. This can be an incredible agency management system (or other technological advantage) or a kick-butt employeee that always gets the job done or even an in depth knowledge of the products that can’t be rivaled. Find some Dragons and do what it takes to add them to your arsenal.