Adjust Your Marketing – Time is Running Out

Historically, for most insurance professionals, the holiday period is considered to be a very slow time of the year for new business. Consumers are typically so caught up in the holiday rush, they spend less time and effort doing anything, that is in their mind, not absolutely necessary. For agents who are running short on […]

2017 Is Here! Get to Work on These 3 Things – Part 2

Welcome to 2017. If your agency did well in 2016, congratulations! If your results were less than stellar or if you feel like you should’ve accomplished more, it’s time to get to work. This is part two of three articles that discusses why agency processes are so important and why they should be automated. Reduce […]

Market Segmentation For Insurance Agencies

Market Segmentation for Insurance Agencies Every segment of your market wants to feel like their needs are special and therefore are highly likely to respond to marketing communications directed at the segment they represent. Sending out a shotgun blast of marketing messages is likely to offend as many people as it motivates. This can happen […]

Niche Markets For Insurance Agents

Niche Markets For Insurance Agents Many of today’s insurance agents have found that when it comes to marketing and selling products they believe in, it’s better to use a laser than a shotgun. Being an expert in the niche markets you are targeting enables you to separate yourself from other agents who use the shotgun […]