Market Segmentation For Insurance Agencies

Market Segmentation for Insurance Agencies Every segment of your market wants to feel like their needs are special and therefore are highly likely to respond to marketing communications directed at the segment they represent. Sending out a shotgun blast of marketing messages is likely to offend as many people as it motivates. This can happen […]

Niche Markets For Insurance Agents

Niche Markets For Insurance Agents Many of today’s insurance agents have found that when it comes to marketing and selling products they believe in, it’s better to use a laser than a shotgun. Being an expert in the niche markets you are targeting enables you to separate yourself from other agents who use the shotgun […]

Company Appointments: 5 Steps to Knowing Which to Target

Company Appointments: 5 Steps to Knowing Which to Target Both new and established agencies have numerous insurance carriers to choose from. Some are better than others in terms of pricing, agency service, communications, and claims handling. Even in a hard market when carriers typically pull back on appointing new agents, the new or established agency […]

Hurricane Safety What your Insureds Need to Know

Hurricane Safety What your Insureds Need to Know Hurricane Matthew devastated Haiti, killing over 100 people and doing thousands of dollars in damage to property. The Category 4 hurricane is now headed for Florida and is expected to do significant damage there, as well as in Georgia, South Carolina and North Carolina. Hurricane safety tips […]