2017 Is Here! Get to Work on These 3 Things – Part 2

Welcome to 2017. If your agency did well in 2016, congratulations! If your results were less than stellar or if you feel like you should’ve accomplished more, it’s time to get to work. This is part two of three articles that discusses why agency processes are so important and why they should be automated. Reduce […]

Market Segmentation For Insurance Agencies

Market Segmentation for Insurance Agencies Every segment of your market wants to feel like their needs are special and therefore are highly likely to respond to marketing communications directed at the segment they represent. Sending out a shotgun blast of marketing messages is likely to offend as many people as it motivates. This can happen […]

Niche Markets For Insurance Agents

Niche Markets For Insurance Agents Many of today’s insurance agents have found that when it comes to marketing and selling products they believe in, it’s better to use a laser than a shotgun. Being an expert in the niche markets you are targeting enables you to separate yourself from other agents who use the shotgun […]

Hurricane Safety What your Insureds Need to Know

Hurricane Safety What your Insureds Need to Know Hurricane Matthew devastated Haiti, killing over 100 people and doing thousands of dollars in damage to property. The Category 4 hurricane is now headed for Florida and is expected to do significant damage there, as well as in Georgia, South Carolina and North Carolina. Hurricane safety tips […]

Best Insurance Agencies, What Makes them Successful – Pt 1

Best Insurance Agencies, What Makes them Successful? It makes perfect sense not to spend time re-creating the wheel when you can simply find a wheel that best meets your needs and duplicate it. This same pattern of logic will work for insurance agency principals who want to learn why some agencies are highly successful while […]